Celebrated Hollywood dancer and actor Channing Tatum is all set to launch his own vodka brand named Born and Bred.
The Hollywood actor, came up with this idea to launch his own vodka brand after he failed to find a "good American vodka."
"On the inside label, once you drink it down, or if you get your eye really close to the bottle, it says, 'Cross my heart and hope for mischief'. That's just what I want when I pour myself a drink." Said Channing Tatum.
"I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief," The actor added.
"It was me and my buddy Jack, we were just sitting around drinking one day and he was like, 'Why are all vodkas foreign and from somewhere cold? I would like an American vodka!' This was before Titos became what Titos is." Said Tatum.
"We had no intention of jumping into the business at all. We just drank vodka. That was it. From there we went on a search." He added.
While being on a quest to find out the best vodka in town Tatum and his friend had tried almost 25 different brands.
"We wanted to find a good American vodka. We tried 25 or so and we really only liked about three. Grand Teton became our favourite. It just tasted better, different than any vodka that was on the top shelf." The actor explained.
"There was a smooth taste to it, like a cool feeling in your mouth. The aftertaste doesn't burn. That's the difference." Said Channing Tatum.