Fully aware of the need of publicity and its extent of reach director Indrajith Lankesh has worked out new styles for his new directorial venture Aishwarya starring Upendra, Deepika Padukone and Daisy Boppanna in lead roles. He has already released the audio of the film in a grand scale at Chancery Hotel, invited the dealers of the cassettes and CD's, attracted the UB and Reliance companies for further boost up of the film. Now he is concentrating on the Radio. In Mirch Masala program he has made such an arrangement that the songs of the film Aishwarya would be available in all coffee shops.
Not satisfied with all these channels Indrajith Lankesh is now prepared a program with the help of thousands of people at Kanteerava studio in association with Udaya TV. This is the musical evening of two and half an hour shot exclusively for the satellite channel.
Within a week of release of the film Aishwarya this program would appear in Udaya TV says Indrajith.
What is great about this intelligent and stylish director is that he has used all forms of media for the promotion of the film. He has shown the path for others to follow.
Indrajith Lankesh has bought the BKT rights of his film Aishwarya. He is no doubt the combination of creativity and intelligence.