Ashwini Ram Prasad, the chief of Ashwini audio company and Prem, the director of Preethi Eke Bhoomi Melidhe who is also playing the leading role in the film have claimed that the audio and CD album of their film has received an overwhelming response from the film fans. Addressing media persons after the launch of the audio on the Ugadi festival day, both Ram and Prem said that their responsibilities have even grown wider after this huge response to the audio. Ram Prasad said that they have left no stone unturned to make the audio possess high value content. The recordings have been done in Mumbai and some mixing work was done in the studios in US, claimed Ram Prasad.
Prem said that he was aware that people were having long waited to purchase the audio, but even then the reports of some mild altercations during the release of the audio had surprised him. The quality of the audio is much appreciated as much for its music and lyrical compositions, Prem claimed. "Nearly 60% of the shooting work has been completed. About 35 days work is balance. We will be going to shooting from 26th and will finish in this schedule. As planned we will release the film on August 24th. Rakshitha will a playing one important role. This will be her last film. After this film she will work in production department" said Prem. But producer Ramprasad says Rakshitha is not acting in our film since there no role for her in PEBM. Director Prem has not discussed anything about it with me till now!