After a successful debut in Tamil and Malayalam filmdom, the Pyramid Saimira group, leading distributors and exhibitors in South India, have entered into film production in Kannada. Avva, being directed by Kavitha Lankesh, is the first Kannada film which is going to be produced by them.
The film has a rich star cast, comprising Vijay of Duniya fame, Shruthi, Rangayana Raghu, Smitha, and Home Minister of Karnataka, M.P.Prakash.
The corporate house is planning to produce 10 to 12 films per year in Kannada, and targets leasing out many theaters in the state, as told by Swaminathan, the Managing Director of Saimira, to the mediapersons recently.
Avva is based on one of the episodes of 'Mussanjeya Katha Prasanga' of late P.Lankesh.