93.5 SFM Programming Director (Karnataka) Sathish Chandra says, "Radio stations mainly depend on the music industry and nothing has been done in the past to acknowledge its contribution. Kalaa Awards is our way of giving back to the industry for their support for our success over the past two years of our existence. To keep the competition healthy and fair, we have chosen to open nominations and listeners take the call about their favorite music stars"
On the awards night, the station will host an hour long special programme, interspersed with messages from the winners and their songs across all four stations - Bangalore, Mysore, Mangalore and Gulbarga Gulbarga. States Chandra, "We would be playing the tracks that have been voted by the listeners and try to link on air from the venue. We would have feeds from the winners interacting with the RJs on air air."
Kalaa Awards 2009:
The Kalaa Awards are the first such to be held by any radio channel for the film music industry. The uniqueness of the awards lies in that there are no nominations for the awards. Listeners from Bangalore, Mangalore, Mysore and Gulbarga were requested to vote for the best lyricist, singers, music composers and others for the year 2008 via SMS. The categories for the awards include best music composer, lyricist, female singer, male singer, song etc. A special award and a Music Icon of the year 2008 award would be given to the most famous name in Kannada film industry for their significant contributions.
To vote they have to call up the station or send SMS to 58585. The listeners who send in maximum number of SMSs will get an opportunity to present the awards to Kalaa Award – Best Singer (Male and Female) recipients on stage, on the day of the event. They will also get Gold Coins and customized Kalaa Awards goody bags.
Superhits 93.5 SFM
93.5 SFM is a Part of Sun Network which is the No.1 Media Company in South. Sun Network is popularly known for its television channels in South which is available in Tamil, Telugu, Malayalam and Kannada. 93.5 SFM heralds the Groups entry into FM Radio Business across North, South, East and West with close to 45 Radio Stations in India. This also makes Superhits 93.5 SFM one of the largest Private FM Networks in India. Superhits 93.5 SFM through 45 Stations would cover close to 1000 towns and 50,000 villages across India, From Jabalpur in the north to Thiruvananthapuram in the south and from Nashik in the west to Asansol in the east. This network reaches 200 million across the country. 93.5 SFM is the biggest radio network in Karnataka with operations in Bangalore, Mangalore, Mysore and Gulbarga.