Ganesh's last film Bombaat launched him as an action hero. Till then, Ganesh was mainly playing soft romantic comedies. But Bombaat failed to keep up the good initial response and remained an average grosser unlike his previous films which were declared big hits.
Ganesh says that Sangama is a combination of intelligence and fun. He plays the role of a happy-go-lucky person who uses his intelligence and wits to get things done.
The producer is S.V Babu, who had earlier made the hit Mungaru Male with Ganesh. Sangama will have a grand opening on Diwali with the producer planning to release it in 75-80 theatres.