Dr. Jayamala said that said, "Kannada film industry has completed 75 years. Thousands of movies have been done on variety of subjects. Till today no movie has made it clear that it has been created for a particular kind of audiences."
"Many literary artist including Jnanapeetha award winners are disconnecting themselves from the film industry. But literary artist in neighbouring states are contributing a lot to their film industries. So the industry is able to produce good films," she said.
"The commercial films should improve their quality in order to avoid the difference between commercial and alternative cinema. And these quality cinemas should reach the ordinary man," she added.
VN Subharao, the president of Suchitra Cinema and Cultural Academy, said, "Remake films have destroyed the quality of the Kannada films in the state. Film festivals should not be meant only for experts, scholars and one particular audience community. There should also be a place for commercial films in film festivals.
Karnataka Film Chamber of Commerce president Jayamala has said that the number of audiences visiting theatres is going down day by day. The hike of ticket rates and security are the reasons for the audience not turning up to the theatres. She was addressing the gathering at the celebration of the 75th anniversary of Kannada film industry organised by Suchitra Film Society and Kannada Producers' Association on Sunday 21 December 2008.