While the big budget film Satya In Love starring Shivaraj Kumar has taken fantastic openings all over the state, its performance in the neighbouring states where the film has been released for the first time in the Kannada film industry has been quite satisfactory. In that way Satya In Love has created history of sorts by getting released in many theatres in the neighbouring states.
In centres like Adoni and Yemmiganur where there is a substantial Kannada speaking population the collections have been good. In these centres, Kannada films were getting released after a gap of more than three to six months. But now with the simultaneous release of Satya In Love, there has been lot of renewed interest in seeing Kannada films. That is precisely what we wanted' says Raghava Loki, the director of the film.
The multiplexes in Hyderabad and Mumbai have opened to good collections, but the publicity at these centres were not so good. Now, the publicity material has been sent to these places. "We could not take active interest in promotion and publicity in these centres as we were concentrating on the release in the theatres in the state. Now, we have focused on sending more publicity material to these PVR Multiplex screens' says Raghava Loki.
"We should not look at immediately results from this experiment. We have made a beginning which will reap good results in days to come' says a confident Loki.