Ajay Kumar has written story and screenplay. He tries to create another face of the love in the movie. Shivraj Kumar is playing bangle vendor. Villagers' love towards the bangle vendor is the base of the movie. Shivanna says that the movie has all comedy, fight and romance.
Nanda Loves Nandita fame Ramesh Kashyap is producing the movie. He says that Bhagyada Balegar is a movie that depicts the culture. During marriages, people wear bangles, which is sign of a prosperity. This bangle vendor brings prosperity to everyone and in turn what he will get is the subject of the movie.
Maestro Ilayaraja will compose music of seven songs in the movie. Actress Priyamani was supposed to play the lead lady role, but she is busy with Mani Ratnam's movie. Director is looking for another heroine.