Film producers are literally taking to the roads these days to market their films. While the makers of Budhdhivantha organized a march before the film's release, the makers of Vamshi also find that the roads in Bangalore are the best place to promote their film. Five Suvarna BMTC buses will carry vinyl posters of Vamshi on three sides. On Sunday, Power star, the hero of Vamshi, flagged off the first such bus carrying the posters of Vamshi. His elder brother Raghavendra Rajkumar was also present during the inauguration. The bus travelled from Nandini Layout to Majestic bus station in its maiden trip.
Suvarna BMTC buses are charging Rs. 2 lakhs per month for the publicity of Vamshi.
Vamshi, produced under the home banner of Puneet Rajkumar, is a film with mother-son sentiments. Since Puneet Rajkumar delivers continuous hits, it is expected to draw in big crowds. Veteran actress Lakshmi plays the role of Puneet"s mother in the film.
Story first published: Monday, October 6, 2008, 12:07 [IST]