Duniya producer A.T.Lokesh has thought of some innovative marketing techniques to promote his new film Zindagi directed by Mugilan. Mugilan had earlier directed one Tamil film and also a Kannada film G which is yet to be released. Lokesh has placed confidence on the director who has worked hard to get a good script for the film. In a recent press conference organised recently to provide information about the progress of the film, producer A.T. Lokesh said that he is planning a new technique to promote the film.
Besides using the regular channels of promotion like the print media, television and websites to publicise our film, we are planning some new methods. The trailers and songs of the film will be shown to people in various districts through seven mobile vans which will be moving in different places of the state every day. The seven mobile vans will be fitted with equipments that will enable a screening of some songs and sequences to the people. This is a new technique we have planned' says Lokesh.
Rajeev a six footer new comer is the hero of the film. He says that the entire team has worked hard and the film is bound to click in a big way with the audience.