To add glamour to the occasion, actor Sudeep was present to choose 2 wild card entrants to this promotion who were entitled to the same prize as other winners. Radio Mirchi listeners were thrilled to interact with their favourite actor as was evident from the comment of one of the winners, “This is truly sakkath hot – an extravagant shopping opportunity for the family coupled with the meeting with a celebrity. Heartfelt thanks to Radio Mirchi for making this Ugadi so special for us."
Commenting on the initiative, Rahul Balyan – Cluster Head for Karnataka & Kerala, said, “Ugadi is the time for splurging and with recession playing the spoil sport this time round, we decided to make this Ugadi special with this bumper shopping bonanza. We are confident that this initiative will keep up the festive spirit among our listeners."
Based on an on-air contest 'Puksatte Ugadi", winners were selected to shop at Forum Mall along with their favourite Mirchi RJs. To register, the listeners had to come up with a unique but whacky family title and giving reasons as to why their family needed to be chosen for this shopping extravaganza. The answers that impressed the RJs were chosen ones for this irresistible shopping tour.
The Ugadi delight will continue on Radio Mirchi tomorrow too, as families can win gold coins to mark the auspicious occasion by listening to 98.3 FM – the sakkath hot radio station.