Radio Mirchi – the sakkath hot radio station of Bengaluru will be the genie this Ugadi, as it promises to have Bangaloreans grinning ear to ear with its exciting Ugadi Bumper promotion. Six lucky families with get a lifetime chance to shop along with their favourite Mirchi RJs for a whopping Rs.12000/- absolutely free to mark the Ugadi New Year delight.
Based on an on-air contest, winners will be selected to shop at Forum Mall on March 26th along with their favourite Mirchi RJs. All the shopaholics are requested to register into the contest by coming up with a unique but wacky family title and giving reasons as to why their family needs to be chosen for this shopping extravaganza. If the answers are successful in impressing the Mirchi RJs, they would be the chosen one for this irresistible shopping tour.
Adding a slight twist to the contest, Radio Mirchi will also allow one wild card entrant who would be chosen on the spot on March 26th by Mirchi RJs. The wild card entrant will be entitled to the same goodies as other winners of the contest.
Commenting on the initiative, Rahul Balyan – Cluster Head for Karnataka & Kerala, said, “Ugadi is the time for splurging and with recession playing the spoil sport this time round, we decided to make this Ugadi special with this bumper shopping bonanza. We are confident that this initiative will keep up the festive spirit among our listeners."