After advertising on buses and autos, Sandalwood film makers are turning to more traditional forms of marketing. They have gone back to roadside posters, banners, and huge bill boards (also called hoardings).
One such huge poster is getting a lot of attraction these days. This poster of Seena in the heart of Bangalore is 110 x 60 feet in vinyl shhet. The cost of this hoarding is estimated at Rs. 5 lakhs; several posters measuring 60 x 40 feet are coming up in various places in Bangalore.
Seena, directed by Basavaraja Bellary, has completed its shooting and is ready to hit screens on April 10th. Tarun, Priyanka Chandra and Antara Reddy are donning the lead roles. Seena is produced by Murali and Kuppuraj, who are planning to donate a part of the film"s profits to an orphanage.