Ram Gopal Verma states in his blog about Rann, "When News Channels, Political parties and Industrial czars are the principal movers and shakers in a film, there is obviously a tremendous scope for high drama. This is not so much my conscious intention as the director of the film, but the very demand of the subject matter. Having said that, even the so-called high profile people at the end of the day are, 'people'. And no matter how powerful they are, they are not without their share of insecurities, egos, jealousies, and dilemmas."
Sudeep has not only cemented his place as an actor in Kannada films but is also in the process of making it big in Bollywood. After Phoonk, the actor would again be seen in Ram Gopal Verma"s Hindi film Rann, where Sudeep is playing the role of Bachchan"s son. The star cast also includes Paresh Rawal, Rajat Kapoor, Rakesh Deshmukh, Rajpal Yadav and others.