Radio Mirchi launches Kaan with unique campaign

Carrying on in the tradition of celebrating creative excellence in radio advertising, Radio Mirchi recently announced the start of the call for entries for the 7th Mirchi Kaan awards. Entries for the same can be sent till the 31st of July. In line with its commitment to make the awards bigger in scope and stature every year, this year the awards have 2 new categories – Best Radio Creative of the Year – Client"s Choice and Best Use of Radio as a Medium. With the latter, for the first time, media agencies will also be part of the action at Kaan.

Like the previous years, Kaan this year too has a creative theme. The one for this year is – even granny can crack it. The theme has been brought to life through a campaign wherein a microsite www.evengrannycancrackit.com has been created to allow participants to know more about the awards and to enable them to download entry forms. The highlight of the campaign so far has been the activations being done in creative agencies wherein a professional artist posing as granny is actually interacting with the crowd there and in her own unique way encouraging them to participate in Kaan.

Launched in 2004, Mirchi Kaan Awards has become immensely popular among the advertising fraternity providing recognition to outstanding radio advertising. This year agencies will be competing across 14 different categories to win Kaan Golds and Silvers and the coveted Crystal award for the best radio creative of the year.

Sujata Bhatt, EVP, Marketing and Strategy, Radio Mirchi said “We are delighted that the 'Mirchi Kaan Awards" has now stepped into its 7th year. Our effort has always been to recognise truly outstanding creative work at the Kaan awards and we look forward to receiving some real creative and outstanding entries this year as well. We are also happy to welcome media agencies in the Kaan awards this year and hope to get some interesting entries in the new award category"

The Kaan awards is one of many initiatives taken by Mirchi over the years to encourage and promote Radio as a medium. It forms a part of a long list of initiatives like the Mirchi Music awards, Mirchi music premiers, Mirchi Mobile etc all of which have established Mirchi as a leader of the industry not only in terms of listener ship and market share but also as a thought leader.