Director
Mahesh
Babu's
film
Chiru
had
its
third
audio
release.
First,
the
audio
release
took
place
on
a
live
programme
with
Udaya
TV.
Then
a
proper
tie
up
took
place
with
the
famous
Kannada
newspaper
called
Udayavani
and
the
audio
CD
for
the
film
was
distributed
free
of
cost
with
the
edition
of
last
Monday.
Mahesh
Babu
officially
released
the
audio
album
last
Wednesday
evening
at
the
posh
The
Bell
Hotel.
It
is
said
that
due
to
the
circulation
of
the
newspaper
Udayavani
the
audio
release
could
reach
1.50
lakh
people
all
over
Karnataka
that
equates
to
Rs.15
lakhs
spending
of
the.
This
has
been
revealed
by
Bharat
Jain,
the
producer
of
Mars
Films.
Bharath"s
younger
brother
Suresh
Jain
said
that
they
do
not
have
any
other
outlets
for
the
publicity
of
the
film.
The
vinyl
posters
are
too
expensive
and
thus
the
only
alternative
to
reach
the
masses
was
via
the
newspaper.
Each
CD
is
sold
at
Rs.15
in
the
marketplace
in
the
form
of
MP3
and
this
way
the
expenditure
would
reach
a
staggering
come
to
Rs.10
lakhs.
Every
CD
has
a
coupon
inside
and
the
lucky
dip
winners
stand
a
chance
to
win
a
car,
a
bike
or
gold
coins.