Now, following the footsteps of his brother and father, Shivaraj Kumar will be seen promoting the 'Kalyan Jewelry" brand. Shivaraj Kumar will also inaugurate a branch store of the jewellery brand at Dickenson Road in Bangalore on October 10. Kalyan Jewelry is famous in Tamil Nadu and Kerala and it is opening its 20th branch in Bangalore.
However, the Kalyan Jewelry was started in 1993 by TS Kalyana Raman. Now, his sons Rajesh and Ramesh are continuing the business. The Kalyan jewelry is known to have all kinds of jewelry for all occasions. So, will he compete with the jewellery brand of his brother now?