We are not sure what is working in favour of Paramathma.
It is up to you to decide it whether it is the star power of Puneet
Rajkumar and Yogaraj Bhat or the marketing strategy of the makers
of forthcoming Kannada movie. Well, hold your breath - the film,
which is releasing this Friday, has garnered a whopping price even
before the release.
The bankable names of Sandalwood, Yogaraj Bhat and Puneet
Rajkumar's first combo movie Paramathma has collected Rs
27 crores through music, distribution and satellite rights. It has
erased the record set by Shivraj Kumar's Jogayya, which
raked in Rs 16 crores due to Prem's marketing strategy. The audio
rights of the forthcoming Kannada movie were sold to Ashwini Media
Networks for Rs 77 lakhs.
Though, the official figures of the distribution rights and
satellite rights are not available, the industry insiders claim
that the TV rights have been sold for Rs 4 crores. And the
theatrical rights have been divided into seven parts (Mysore,
Hubli, Bellary, Shimoga, Mangalore, Hyderabad Karnataka and rest
other places) and have been sold accordingly with different price
tags, which sum up around Rs 22 to 23 crores.
The movie also features Aindrita Ray, Deepa Sannidhi, and Ramya