What's a Prem film without publicity? The director-turned-actor is probably the one such filmmaker in Sandalwood, who keeps his films in the news from the moment he plans a project. Like all his films, his forthcoming movie Prem Adda, where he has played the lead role, started hitting headlines.
Firstly, the the movie hit the headlines for a wrong reason. The Karnataka Film Chamber of Commerce objected the usage of the title 'Prem Adda', as there was a similar title that was registered by another producer. They asked the makers of the film for some changes in the title but Prem blew the issue in the public claiming that the KFCC had no rights to restrict him nor any filmmaker on the design and the fonts of a title.
The KFCC had asked the makers of Prem Adda to change the font and the outlook of the title to avoid title clash with an upcoming movie Adda. The issue was in the news for several months. However, in May, the film drew the state attention when director Mahesh Babu claimed that he was planning to rope in pornstar Sunny Leone, who entered Bollywood with Jism 2, for an item number in the upcoming Kannada movie.
Later, it was revealed that she was not approached. British model Scarlett Wilson, who entered Bollywood with the movie Shanghai, was signed for the special number. Then, the movie bosses surprised cine-goers by announcing that they were planning for another item number in the movie and Ragini Dwivedi was approached. But she could not do it and Aindrita Ray grabbed the offer in both hands.