What's a Prem film without publicity? The director-turned-actor is probably the one such filmmaker in Sandalwood, who keeps his films in the news from the moment he plans a project. Like all his films, his forthcoming movie Prem Adda, where he has played the lead role, started hitting headlines.
Firstly, the the movie hit the headlines for a wrong reason. The Karnataka Film Chamber of Commerce objected the usage of the title 'Prem Adda', as there was a similar title that was registered by another producer. They asked the makers of the film for some changes in the title but Prem blew the issue in the public claiming that the KFCC had no rights to restrict him nor any filmmaker on the design and the fonts of a title.
The KFCC had asked the makers of Prem Adda to change the font and the outlook of the title to avoid title clash with an upcoming movie Adda. The issue was in the news for several months. However, in May, the film drew the state attention when director Mahesh Babu claimed that he was planning to rope in pornstar Sunny Leone, who entered Bollywood with Jism 2, for an item number in the upcoming Kannada movie.
Later, it was revealed that she was not approached. British model Scarlett Wilson, who entered Bollywood with the movie Shanghai, was signed for the special number. Then, the movie bosses surprised cine-goers by announcing that they were planning for another item number in the movie and Ragini Dwivedi was approached. But she could not do it and Aindrita Ray grabbed the offer in both hands.
When we look at the progress of Prem Adda shooting, the film has often been in the news for wrong reasons. However, it has helped the movie as it garnered curiosity among audience. Last but not least, the 'Melkote...' song controversy almost landed the film in trouble.
All those efforts of the movie bosses to keep Prem Adda in the news, have come to fruition as the theatrical rights have been sold for a good price. The pre-talks are good for the film.
The film is releasing tomorrow throughout the state in over 135 screens, which is a huge number considering that the films like Sangolli Rayanna, Drama and Edegarike are all doing well.
Prem Adda is a remake of Tamil superhit film Subramaniapuram starring Prem (director), Murali Krishna and Kriti Kharbanda. The film has V Harikrishna's music, which has become a massive hit.
For the first time, Prem, who made his acting debut in Preethi Yeke Bhoomi Melide, has worked under another director.