The
title
of
a
film
is
very
important.
The
producer
and
directors
go
on
endless
search
for
an
appropriate
title
for
every
movie
they
release.
The
bigger
the
production
value,
much
more
important
is
the
title
of
the
movie.
Therefore
a
lot
of
producers
register
titles
for
films
to
protect
their
ideas.
Sudeep's
next
movie
Ranna
will
be
a
high
profile
movie.
The
producers
were
in
search
of
a
name
that
would
suit
the
film
and
Sudeep's
image.
Initially,
the
title
Ranna
was
registered
by
Devdutta,
the
director
of
Psycho.
Initially
he
agreed
to
give
the
title
without
any
recompense.
The
producers
were
about
to
unveil
the
title
on
Sudeep's
birthday.
However,
a
day
before,
Dedutta
demanded
an
amount
of
5
lakh
for
the
title.
The
producers
till
the
last
moment
were
unwilling
to
meet
the
demand
of
5
lakh
and
wanted
to
go
with
the
title
Bhargava.
But,
with
a
last
minute
deal,
the
title
was
purchased
for
3
lakh.
With
the
heavy
price
being
paid
just
for
the
title,
the
producers
will
have
to
bring
in
more
resources
for
filming
and
promotions.
In
2011,
Sudeep
super
hit
movie
Kempegowda's
producer,
Shankare
Gowda
had
claimed
that
he
had
paid
18
lakhs
for
the
film
title
to
Soorappa
Babu.
The
latter
however,
denied
such
claims.
He
said
the
money
was
paid
for
the
purchasing
the
remake
rights.