Lovely star Prem Kumar is back with a new movie titled Fair and Lovely. The movie also stars Shwetha Srivastav, who rose to fame with the movie Simple Aagi Ondu Love Story. The movie which is directed by Raghuram of Cheluveye Ninna Nodalu, is produced by Shilpa Ramesh Ramani. It was sent to the censor board recently and the board has awarded U/A certificate to the movie.
The director has used all modern techniques to get the best audio quality in the movie. The movie will be released with 7.1 surround system. The movie will feature the mimicry of certain popular artists, according to the director.
The script for the movie has been written by actor and journalist Yathiraj. Apart from Prem and Shwetha Srivastav, the movie will also feature Nakshatra, the daughter of famous director D. Rajendra Babu. The dialogue has been written by Anandpriya, who has also written the screenplay for the movie.
The music of the movie composed by V Harikrisha, has already become a hit among the mass. A unique promotion strategy has been used for the movie, where free CD were distributed to general public. The movie will be released soon.