Filmmaker Pawan Kumar, who rose to prominence with his Kannada independent film Lucia, is testing the waters with an alternative distribution system where the audience will pay for a film only if they like the content. (Kamal Hassan Bowled Over By Lucia).
"How do we know if what we are paying for is worth the money? As
an answer to such opinion, we are testing this new model. You can
watch the Making of Lucia documentary for free and pay for
it only if you like it," Pawan posted on Facebook page.
He says if the experiment works out, it will benefit independent
films. "The results from the experiment can help us make 'indie'
films and work out an alternative distribution method to release
it. We don't have to depend on theatres alone to reach out to you," he posted. (Lucia Impresses
Pawan, who collected over Rs 50 lakh through crowd-funding to
make Lucia, is planning to remake it in Hindi. The Fox
Star Studios, who have owned the remake rights of the movie are
likely to rope in Bollywood actor Vivek Oberoi to play the lead
role. Meanwhile, Lucia is being remade in Tamil featuring
in the lead. Kannada actress Deepa Sannidhi is playing female lead
in Tamil version.
Inputs from IANS