Tata Docomo And Power*** Join Hands
One of the key ingredients of a superhit movie is brand promotion. Promotion of a movie generates hype, which results in increased expectations from the fans of the movie stars, and the cine goers. Even Kannada movies are now not far behind from the other film industries in promoting a movie. Sometimes, big corporate brands join hands to promote the movie and in turn generate business for them.
For the first time in the Kannada film industry, a cellular operator has joined hands with a movie to promote their brand and the movie together.
Tata Docomo recently joined hands with Puneeth Rajkumar's next movie Power*** at a function on Dr Rajkumar Road in Bangalore. With this venture, Tata Docomo will put up 50,000 new posters with the tag line "Get Power on your side".
Puneeth Rajkumar was very pleased with the tie up. He said that such kind of understanding helps both the sides in promoting themselves.
Among the dignitaries present at the function were producer Kolla Praveen, Lahari Audio Velu, director K Madesh and Docomo offical Rohit Tandon. According to Rohit Tandon, Karnataka is a big market for Docomo and such joint ventures will help both the parties. On the occasion, trailers of Power*** was screened.