After the success of much anticipated movie Brahma, Superstar Upendra and director R Chandru has again joined hands. This time, the duo will not be seen as a director and actor, but as a producer and a distributor.
Yes, Superstar Uppi has given away the distribution of his home banner movie Uppi 2 to director R Chandru. Upendra is directing the movie under 'Upendra Productions,' which is likely to start its shooting from March 2014. It is said that Upendra was just impressed with the Brahma's marketing strategy, which made him to give the complete distribution rights of Uppi 2 to Chandru. Director Chandru distributed Brahma under his home banner 'Mylaari Enterprises'.
Brahma, which was released in more than 200 single screens in Karnataka alone had approximately grossed Rs 10 crore in four days at the Box Office. It is reported that this is the huge amount ever for a Upendra's movie. Chandru had released the movie on his birthday (Feb 7) which had also broken his previous record created by Chaarminaar. It is said that Upendra has seen the businessmen in Chandru, which had made him trust to give the distribution rights of his dream project to him. Continue reading the story on slides...
Upendra Has Learnt Many Things From Chandru
Upendra said, "Though I am 15 years elder to Chandru, I have learnt many things from him when we were shooting for Brahma."
Brahma's Success: Credits Goes To R Chandru
It is said that Upendra has given all credits of Brahma's success to director R Chandru. He also opined that Chandru has proved the outer world that Sandalwood is a big market.
Marketing Is Also Important
Upendra said, "Everybody will do the movie, but marketing of the film plays the dominant role in the film success."
Chandru Comes With Unique Strategy
Upendra has said that beside directing the film, Chandru will come up with unique promotional strategy, which is very important for the movie.
Chandru Has Promised To Cross Nett Rs 40 Crores With Uppi 2
It is reported that Chandru has promised Upendra that he will make Uppi 2 to cross nett Rs 40 crore. He will also be releasing the movie in Tamil and Telugu.
Uppi 2 Release
However, Upendra has revealed that he will be releasing Uppi 2 for his birthday, September 18, 2014. The movie is the sequel of Upendra, which was released in 1999.