After the success of much anticipated movie Brahma, Superstar Upendra and director R Chandru has again joined hands. This time, the duo will not be seen as a director and actor, but as a producer and a distributor.
Yes, Superstar Uppi has given away the distribution of his home
banner movie Uppi
2 to director R Chandru. Upendra is directing the movie
under 'Upendra Productions,' which is likely to start its shooting
from March 2014. It is said that Upendra was just impressed with
the Brahma's marketing strategy, which made him to give the
complete distribution rights of Uppi 2 to Chandru.
Director Chandru distributed Brahma under his home banner
Brahma, which was released in more than 200 single
screens in Karnataka alone had approximately grossed Rs 10 crore in
four days at the Box Office. It is reported that this is the huge
amount ever for a Upendra's movie. Chandru had released the movie
on his birthday (Feb 7) which had also broken his previous record
created by Chaarminaar. It is said that Upendra has seen
the businessmen in Chandru, which had made him trust to give the
distribution rights of his dream project to him. Continue
reading the story on slides...
Producer Priyanka Upendra
Upendra's wife Priyanka Upendra has also turned producer with
the movie Uppi 2. The actress will be producing the movie
along with CR Mohan.
Upendra Has Learnt Many Things From Chandru
Upendra said, "Though I am 15 years elder to Chandru, I have
learnt many things from him when we were shooting for
Brahma's Success: Credits Goes To R Chandru
It is said that Upendra has given all credits of
Brahma's success to director R Chandru. He also opined
that Chandru has proved the outer world that Sandalwood is a big
Marketing Is Also Important
Upendra said, "Everybody will do the movie, but marketing of the
film plays the dominant role in the film success."
Chandru Comes With Unique Strategy
Upendra has said that beside directing the film, Chandru will
come up with unique promotional strategy, which is very important
for the movie.
Chandru Has Promised To Cross Nett Rs 40 Crores With Uppi 2
It is reported that Chandru has promised Upendra that he will
make Uppi 2 to cross nett Rs 40 crore. He will also be
releasing the movie in Tamil and Telugu.
Uppi 2 Release
However, Upendra has revealed that he will be releasing Uppi
2 for his birthday, September 18, 2014. The movie is the
sequel of Upendra, which was released in 1999.