Kerala has never witnessed the kind of hype created like superstar Rajinikanth's Shivaji. The film will be released across the state in 72 theaters.
The distributor of Shivaji for Kerala Johnny Sagaria told this correspondent that the film has created a new history in Kerala. He said, "The highest so far has been Mohanlal's film Chotta Mumbai, released in 60 theaters in the state. Now ,Shivaji has broken the record. We will screen the Tamil movie in 31 theaters in Malabar region which will be a record for any Malayalam film."
The first show of the movie will be screened in Palakkad at 3.30 AM. Believe it or not, it is not the fan club's show but official show for the public! The tickets rate of the film also has set a new high. Normally it is Rs.50 to 75 for any Malayalam movies. But for Shivaji, the Kerala Government has permitted to raise the ticket rates upto 50 percent for the first few weeks.
The distributor has invested Rs.3.20crores for this movie, but is hopeful that he will get back this amount within few weeks!