Agnisakshiyay,
the
telefilm
is
an
important
initiative
that
conveys
a
host
of
sentiments
with
a
signature
message
regarding
smoking
that
'Tobacco
is
poisonous,
keep
off
the
item,
do
not
be
a
slave
to
it.'
The
Malabar
Branch
of
Indian
Dental
Association
(IDA)has
produced
Agnisakshiyay
with
subtle
hints
of
the
ill-effects
and
trauma
brought
about
by
tobacco
addiction.
A
campaign
to
highlight
the
evils
of
tobacco
would
take
much
time
to
set
a
lasting
impression
in
the
minds
of
people,
whereas
cinema
and
telefilms,
as
mass
media,
are
more
successful
in
making
an
impact
on
people,
educating
them
of
the
evils
of
tobacco.
The
45-minute
film,
directed
by
P.K.
Baburaaj,
weaves
the
story
round
a
village
bonded
by
strong
human
relationships
between
its
residents,
especially
among
the
lower
strata
of
society
such
as
the
rag-picker
Manian's
family
and
Syed
Alavi.
Majority
of
the
characters,
including
the
protagonist
Dasan
Madathil,
are
addicted
to
smoking
and
'pan
masala'.
The
central
character
of
the
harmonium-player,
who
dies
of
oral
cancer,
provides
touching
scenes
to
emphasize
the
nature
of
awareness
campaign
to
the
audience.
The
cast
include
K.B.
Ganesh
Kumar,
Binu
Purushothaman,
Dr.
Shaju
and
Abhiraj.
Dr.
Binu
Purushothaman
has
penned
the
story,
screenplay
and
dialogues;
musical
score
is
by
Kanesh
Punoor.
The
latest
research
by
the
World
Health
Organization
(WHO)
shows
that
by
2030,
10
million
people
would
have
died
of
smoking-related
illnesses
every
year,
making
it
the
single
biggest
cause
of
death
worldwide.
21st
century's
death
rate
from
smoking
will
be
ten
times
the
20th
century's
rate,
WHO
forecasts.