K.G.
George,
renowned
filmmaker
and
chairman
of
the
Kerala
State
Film
Development
Corporation,
alleged
on
Thursday
that
over-celebrated
stardom
enjoyed
by
the
superstars
is
the
main
cause
of
degradation
in
the
Malayalam
film
industry
today.
He
was
talking
in
a
debate
held
in
Thiruvananthapuram
by
'Janapadham',
a
publication
of
the
state
Information
and
Public
Relations
Department.
K.G.
George
also
criticized
superstars
Mammootty
and
Mohanlal
for
dictating
the
kind
of
films
being
made,
thereby
diluting
the
aesthetic
value
of
Malayalam
films.
He
said
the
superstars
have
an
iron
grip
on
the
industry
and
which
is
not
promising.
"There
is
nothing
wrong
with
them,
but
for
the
last
25
years
they
have
ruled
the
roost
and
this
trend
is
not
good.
There
are
times
when
films
are
made
according
to
the
whims
and
fancies
of
these
superstars.
Over
the
years
the
aesthetic
value
of
Malayalam
films
has
been
lost
out
to
pure
commercialization," a
news
agency
quoted
the
director
as
saying.
Producer
Suresh
Kumar,
another
participant
in
the
debate,
said
that
the
huge
remuneration
charged
by
superstars
is
the
main
reason
why
the
cost
of
a
film
shoots
up.
Mammootty
and
Mohanlal
charge
around
Rs.
6
million
each,
which
is
simply
unaffordable.
60%
of
the
total
film
cost
goes
to
remuneration
alone.
In
a
bid
to
reduce
the
cost
of
filmmaking,
a
group
of
fifteen
Malayalam
film
producers
and
theatre
owners
has
decided
not
to
cast
any
superstars
in
their
movies.
The
plan
is
to
produce
films
within
a
budget
of
1.5
crores
by
excluding
superstars.
The
theatre
owners
also
have
agreed
to
screen
these
films
for
a
minimum
period
of
two
weeks,
Suresh
Kumar
added.