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"My latest Kanchipuram is a film that I made for myself and not for the audience," noted multi-lingual film-maker Priyadarshan said at a meet-the-press programme arranged by the press club, Thiruvananthapuram, on Monday.
"I have to think of what people will think before starting commercial movies. But this film, I made it for myself," he explained adding that Kanchipuram was a turning point in his life.
Kanchipuram, which was recently premiered at the Toronto Festival, was screened on the opening day of the Soorya Festival at Thiruvanthapuram on Sunday. "It is a subject I have been carrying in my mind for nine years. This is not an art film, but a realistic one that came straight from my heart. And I enjoyed the freedom while shooting for just 28 days," Priyadarshan said.
Talking about the modern trends in cinema, Priyadarshan said that this is an era of two-week films. "Today, viewers' enthusiasm lasts only for two weeks. The trick is to release as many prints as possible and register maximum collection in the first two weeks itself. Kanchipuram belongs to this genre. It took only 28 days to complete and will be released in 75 centres at a time," he said.
Kanchipuram is a tragic tale of a pre-Independence Indian silk weavers in Kanchipuram. The story unfolds against the backdrop of the first rumblings of labor unionism in South India. The film casts Prakashraj, Shreya Reddy, Shammu and Jayakumar in the lead. The film, using Tamil language and grammar of that period, has been produced by Percept Picture Company and Gulshan Kumar.
Priyadarshan is currently busy working on two remakes simultaneously: Billoo Barber and another film with Darsheel Safary. Shahrukh Khan's Billoo Barber has been shelved for a January release.
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