In
a
bid
to
reduce
the
cost
of
filmmaking
and
to
promote
new
directors
in
the
Malayalam
film
industry,
the
United
Producers
Forum,
a
group
of
fifteen
Malayalam
film
producers,
have
decided
not
to
cast
any
superstars
in
their
movies.
Filmmakers
say
the
huge
remuneration
charged
by
superstars
is
the
main
reason
why
the
cost
of
a
film
shoots
up.
Sources
said
big
stars
like
Mammootty
and
Mohanlal
charge
around
Rs.
6
million
each.
Veteran
Suresh
Kumar,
who
has
produced
more
than
30
films
in
a
career
spanning
two
decades,
said
that
all
but
three
of
the
38
films
released
this
year
till
August
have
flopped
and
the
total
loss
to
the
producers
is
in
excess
of
Rs.
1
billion.
He
said,
"We
just
cannot
go
like
this
so
we
decided
to
join
hands.
To
start
with,
we
will
do
five
films
and
the
cost
of
each
film
will
be
around
Rs.
10
million.
We
will
have
new
directors
but
will
not
do
any
films
with
superstars."
"My
blockbuster
film
Poochaku
Oru
Mukuthi
directed
by
Priyadarshan
in
the
early
80s
cost
less
than
Rs.
0.80
million.
Now
if
I
do
such
a
film,
it
will
cost
Rs.
30
million
while
the
market
for
Malayalam
films
hasn't
grown," said
Suresh
Kumar.
It
is
said
that
70%
of
the
total
film
cost
goes
to
remuneration
of
actors
and
technicians.
Meanwhile,
veteran
scriptwriter
S.N.
Swamy
commented
that
several
factors
are
responsible
for
the
success
of
a
film,
so
a
film
with
no
superstars
will
have
to
bank
heavily
on
marketing.