Perhaps late Jayan is the only actor who was very different from the majority of typical well-rounded Malayalam stars today! With a good physique that befitted an action hero, he exploited his masculine physique and often appeared bare-chested in many scenes.
However, we need to agree on one thing; namely that there is a huge divide in audiences' definition of male superstars in Kerala vs. other other states. Malayalam superstar Mohanlal has almost the same explanation why Malayalam film industry is still unaffected by the six pack abs syndrome.
"I know it's a craze in Bollywood and Tamil film industry to have six pack abs, but here, it's not the abs or the muscles that make us feel or look macho. Bollywood can keep its six pack abs and well-toned bodies; down South, the moustache still works for us! We (Malayalee audiences) haven't changed much from what our previous generation of actors looked like. We still follow their style. I think it's genetic and we will continue to remain like this," Mohanlal said.
Six pack abs may matter in other places, but Malayalam film industry gives it little or no importance. Mohanlal said that Malayalam movies still have the same demand everywhere as before. "Mumbai is a good market for Malayalam films and so is Delhi and Bangalore, that's why we are releasing in the metros," said Mohanlal, who believes that six pack abs and well-toned bodies can be an addition to acting, but never be a substitute for it.