a special season for Mollywood. The reason is simple. The films
released during the season are expected to do very well at the box
office. Utilizing the advantages of summer vacation, many films are
released on Vishu targeting young audiences in Kerala, who are
enjoying their summer vacations.
Three hit movies were released during the season last year:
Dileep's Vinodhayathra, Mammootty's Big B and Mohanlal's
Chotta Mumbai. But this year, no movie has yet shown signs
of becoming a huge hit. All of them carry just mixed reactions from
the first week's audience.
Dileep's Mulla has stopped pulling audiences by the
third week and managed to bring less than 40 percent viewers in
major centres. Balachandra Menon's De Ingottu Nokkiye may well be
the biggest flop of the season since almost all types of viewers
registered their dislike. However, it is noticed that Lal's
Innathe Chintha Vishayam will become a profit maker.
All expectations are now on Mammootty's Annan Thampi
directed by Anwar Rasheed, which will be released on 17th in more
than 75 centres. We need to wait and see whether Annan
Thampi will make a difference this Vishu!