Vishu is a special season for Mollywood. The reason is simple. The films released during the season are expected to do very well at the box office. Utilizing the advantages of summer vacation, many films are released on Vishu targeting young audiences in Kerala, who are enjoying their summer vacations.
Three hit movies were released during the season last year: Dileep's Vinodhayathra, Mammootty's Big B and Mohanlal's Chotta Mumbai. But this year, no movie has yet shown signs of becoming a huge hit. All of them carry just mixed reactions from the first week's audience.
Dileep's Mulla has stopped pulling audiences by the third week and managed to bring less than 40 percent viewers in major centres. Balachandra Menon's De Ingottu Nokkiye may well be the biggest flop of the season since almost all types of viewers registered their dislike. However, it is noticed that Lal's Innathe Chintha Vishayam will become a profit maker.
All expectations are now on Mammootty's Annan Thampi directed by Anwar Rasheed, which will be released on 17th in more than 75 centres. We need to wait and see whether Annan Thampi will make a difference this Vishu!