The channel has already called for entries that will be short-listed by public voting, jury opinion and nominations. Some of the key award categories in AFA 2009 are best film, direction, acting (male/ female), script, music, lyrics, song (male/ female), cinematography, editing, costume, art and make-up. Besides these conventional categories, Amrita TV has also included some innovative categories that will be announced by the jury.
The channel says AFA 2009 will be an entertainment event like never before with performances by artistes and troupes from Bollywood, Kollywood and Mollywood. Over 30,000 people are expected to attend the show.
The previous winners of the 2008 awards include Mammootty (actor), Meera Jasmine (actress), Arabikkatha (film), Shyamaprasad (director), Ouseppachan (music director) and Sreenivasan (screenplay).