The Malayalam film producers have therefore decided to encourage new filmmakers and not cast superstars in the movies. As the fee demanded by the superstars is on the higher side, they have decided to limit the total production cost to 3.5 crores and to complete the shooting within a time span of 45 days. So too the association has limited the negative film roll to a length of 60 thousand feet for a film.
Even when sources claim that the Malayalam film industry is considerably on a level plane when compared to the exorbitant rates charged in Bollywood, it has to be remembered that the industry does have to make some adjustments to strive in the times ahead.
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