Amitabh was in Kerala as a chief guest for a function by Resul Pookutty and he was seen there in Kerala outfit too. There he expressed his interest in Kerala and his likings in Kerala and his desire to endorse the visual beauty of Kerala. The tourism Minister Kodiyeri Balakrishnan then send a letter to the actor via Santhosh Sivan, a close friend of Big B, requesting him for the same.
Kerala is well known as God's Own Country and well now it is turning out to be more popular. Bollywood Big B Amitabh Bachchan has accepted the offer by the Kerala Government to promote Kerala tourism. The actor has earlier been seen in the same role for Gujarat tourism.