Mammootty starred Pazhassi Raja has been launched on Home Video by
Moser Baer Home Entertainment on May 1. And the surprise is that in
three days the CD-DVD has broken all records in Malayalam home
video by selling over two lakh units.
According to Moser Baer Home Entertainment CEO, G Dhananjayan,
they have already touched the sales of 2,00,000 units of VCDs and
DVDs of Pazhassi Raja which is the highest in the Home Videos of
Malayalam so far for any title.
Also the retailers in Kerala have put up a massive display of
the title thus creating huge excitement among the customers who
visit the outlets and all the stocks launched by us has been sold
out. Moser Baer Home Entertainment seems to have went for an
aggressive marketing which has resulted in record sales