Malayalam actor Prithviraj has finally agreed to be the brand ambassador of a newly launched hi-tech ambulance services by the National Rural Health Mission.
If one closely watches the growth of the actor as a superstar, his route can be seen having a similarity with that of the megastar Mammootty. Now, as the megastar is endorsing the public service campaigns, Prithviraj is also going to promote this health service initiative.
This is probably the first time in India that an ambulance service has signed a star to be the brand ambassador to promote their service. The '108 Ambulance Service" is a pilot project of the Kerala Emergency Medical Services Project. With the star in center, the ambulance service is planning to conduct a massive and intense campaign.
Starting with such a noble cause, is definitely a good sign for Prithviraj in the huge and lucrative world of endorsement!