Traffic happens to be the first Malayalam film to complete 100 days at Box Office in 2011. The movie made a tough beginning at collection centres in the first two weeks. Despite having a wonderful story, it failed to do well due to lack of publicity. Director Rajesh Pillai had blamed the producers for this sad beginning. However, the film has reportedly made a profit of approximately Rs. 2.5 crores.
Traffic is an emotional thriller based on a road trip from Kochi to Palakkad. The movie has achieved both critical and commercial success, which has created lots of demand for its remake rights in different languages. Kamal Hassan was also impressed by Rahman's character of a cine star in the film. He has even expressed his wish to act in the remake of the movie in Tamil.