Thousands of fans had crowded at Aasramam ground in Kollam to cheer Shahrukh Khan. Mohanlal, Priyadarshan and Mukesh accompanied the Badshah of Bollywood. In his inaugural address, SRK said, “The launching of the hotel 'The Raviz' has marked a step forward to make Kollam a tourism hot spot of the Globe."
Meanwhile, actor Mohanlal launched the logo of the Hotel 'The Raviz', which is situated beside the banks of Ashtamudi back waters. Noted Gulf industrialist Ravi Pillai, who is the owner of the hotel, and his son presented the famous Aranmula mirror to Shahrukh. Chief minister Oommen Chandy, Union ministers Subodh Kant Sahai and Vayalar Ravi and many other dignitaries attended the function.