Mammootty
is
busy
promoting
the
anti-drug
camapign
Addicted
To
life.
The
megastar
has
joined
hands
with
Kerala
State
Beverages
Corporation
to
promote
the
campaign.
The
project,
launched
by
the
Government
of
Kerala
aims
to
eradicate
the
drugs
and
alcohol
usage
among
the
people;
especially
the
youth.
Along
with
Mammootty,
the
popular
faces
from
cinema
such
as
his
son
and
actor
Dulquer
Salmaan,
young
actors
Unni
Mukundan,
Bhavana,
Sanusha
and
Honey
Rose,
singer
Rimi
Tomy
etc
are
actively
promoting
the
campaign
through
social
networking
pages.
Celebrities
from
all
fields
of
society
are
actively
participating
in
the
campaign.
Most
of
the
celebrities
changed
their
profile
picture
into
the
campaign
logo,
to
inspire
and
add
more
people
in
the
campaign.
The
number
of
likes
in
the
official
page
of
Addicted
To
life
has
crosses
40k
recently.
Cheif
Minister
of
Kerala,
Oommen
Chandy
launched
the
official
page
of
Addicted
To
Life
in
all
major
social-networking
sites.
Kochi-based
Easy
Soft
technologies
have
taken
charge
of
the
social
media
campaign
of
the
project.
Various
other
campaigns
are
also
planned
to
execute
through
Facebook,
WhatsApp,
YouTube,
Twitter
etc.