Mammootty is busy promoting the anti-drug camapign Addicted To life. The megastar has joined hands with Kerala State Beverages Corporation to promote the campaign. The project, launched by the Government of Kerala aims to eradicate the drugs and alcohol usage among the people; especially the youth.
Along with Mammootty, the popular faces from cinema such as his son and actor Dulquer Salmaan, young actors Unni Mukundan, Bhavana, Sanusha and Honey Rose, singer Rimi Tomy etc are actively promoting the campaign through social networking pages.
Celebrities from all fields of society are actively participating in the campaign. Most of the celebrities changed their profile picture into the campaign logo, to inspire and add more people in the campaign. The number of likes in the official page of Addicted To life has crosses 40k recently.
Cheif Minister of Kerala, Oommen Chandy launched the official page of Addicted To Life in all major social-networking sites. Kochi-based Easy Soft technologies have taken charge of the social media campaign of the project. Various other campaigns are also planned to execute through Facebook, WhatsApp, YouTube, Twitter etc.