Mammootty is busy promoting the anti-drug
camapign Addicted To life. The megastar has joined hands
with Kerala State Beverages Corporation to promote the campaign.
The project, launched by the Government of Kerala aims to eradicate
the drugs and alcohol usage among the people; especially the
Celebrities from all fields of society are actively
participating in the campaign. Most of the celebrities changed
their profile picture into the campaign logo, to inspire and add
more people in the campaign. The number of likes in the official
page of Addicted To life has crosses 40k recently.
Cheif Minister of Kerala, Oommen Chandy launched the official
page of Addicted To Life in all major social-networking
sites. Kochi-based Easy Soft technologies have taken charge of the
social media campaign of the project. Various other campaigns are
also planned to execute through Facebook, WhatsApp, YouTube,