The trailer, which is of 2.08 minutes duration, is impressive. It hints that the movie have a funny yet serious theme. The characters talk in the Thrissur dialect, which gives a comic touch to the trailer. The trailer hints that the movie is all about seven common men, who turns into thieves due to circumstances, join hands for an extraordinary mission. Prithviraj, Asif Ali, Nedumudi Venu, Sudheer Karamana, Neeraj Madhav, Chemban Vinod and Salam Bukhari play the seven thieves.
Reenu Mathews and Sanusha play the female leads in the movie. Mukundan, Irshad and Mongolian circus artist Flower Battsetseg will play the other pivotal roles. The movie is produced by Prithviraj, Santhosh Sivan and Shaji Nadesan under the banner August Cinema. Jayesh Nair handles the cinematography, Manoj Kannoth handles the editing and Rex vijayan composes the music for the movie, which is slated to release on September 5th.