Premam,
the
highest
ever
grosser
of
Malayalam
Cinema,
completed
100
days
on
September
5th.
The
100th
day
celebrations
and
special
screening
of
the
movie
were
held
at
PVR
Cinemas
Lulu
Mall,
Kochi,
today.
Nivin
Pauly,
writer-director
Alphonse
Puthren,
and
almost
the
entire
cast
and
crew
members
were
present
at
the
100th
day
celebrations
and
the
special
screenings.
Nivin,
Alphonse,
producer
Anwar
Rasheed
and
the
other
team
members
thanked
the
audience,
through
Facebook.
Despite
being
the
highest
ever
grosser
of
Malayalam
Cinema,
Premam
and
its
team
members
have
faced
several
hardships
in
the
journey,
including
the
piracy
issues
and
oppositions
from
the
authorities,
film
fraternity
and
media.
Sadly,
Premam
has
been
blamed
for
the
each
and
every
criminal
activities
happen
among
the
college
students
of
Kerala.
Popular
filmmakers,
political
leaders,
police
officials,
and
media
have
stated
that
the
movie
is
misleading
the
student
community
and
youth.
But
despite
all
controversies,
the
movie
managed
to
stole
millions
of
hearts
and
emerges
a
trend
setter.
Premam
is
doubtlessly
the
most
loved,
discussed,
and
attacked
movie
of
Malayalam
movie
industry
in
recent
times.
The
movie
also
introduced
three
leading
ladies
to
the
industry,
including
Sai
Pallavi,
Madonna
Sebastian
and
Anupama
Parameshwaran.
Premam
is
produced
by
Anwar
Rasheed,
the
popular
filmmaker
cum
producer,
under
his
banner
Anwar
Rasheed
Entertainments.