Trailers/Teasers of Malayalam films didn't have much acceptance earlier. But, of late, we have seen trailers of Malayalam films shooting up in the YouTube rankings. Yes, this is definitely a positive sign that gives a hint of Malayalam cinema going places, which is definitely a booster for the industry.
Here we are going to take a look at few of the Malayalam film
trailers that made their presence felt in YouTube.
Charlie got a magnanimous opening in YouTube and its trailer did
fetch a real magical view count. It got nearly 4 Lakh viewers in
the first 24hrs and it easily found a place in the trending videos
of YouTube India. The trailer is slowly approaching 2 Million
Action Hero Biju
This was Nivin Pauly's next film after Premam, and many were
waiting for its trailer to be released. The trailer of the film
which fetched close to 3 Lakh views on the first day has nearly 1.5
Million views now.
This trailer of Bangalore Days had won the hearts of many. It
attracted all sections of audiences alike and it is one of the
first malayalam movie trailers to cross 1.5 Million views in a
short period of time.
Oru Vadakkan Selfie
Yet another Nivin Pauly starrer is in this list. 'Oru Vadakkan
selfie' did have a slow start but the trailer did go on to fetch
more than 1 Million views.
Well! What's trending on Youtube now? No prizes for guessing, it
is the trailer of the much awaited 'Kali' starring Dulquer Salmaan,
that has gone viral. The video has got nearly 8 Lakh views in less
than 48hrs of time and it seems like it would break all the
Well, this was one of the most awaited movies of Mammootty and
the reception that its trailer got, proves that. This slick and
stylish teaser/trailer of the film made a smashing release, and
more than 2 Lakh viewers watched it on the release date
This teaser of 'Loham' did sparkle initially and set high
expectations. The teaser did feature Mohanlal twirling his
moustache, something his fans were eagerly waiting for. They
wholeheartedly welcomed the teaser and it got nearly 2 Lakh views
in less than 24hrs of time.
The trailer of the film that released on 16th March 2016 is
slowly catching up in the race. So far, it has touched 1.6 Lakh
views and in all likeliness it would cross 2 Lakh mark.
As we all know, trailers are the best form of pre-release
marketing required for a film. A trailer generally gives an idea
about the film and its genre which would guarantee a good initial
opening. Exceptions are there, where a film like 'Premam' went on
to garner big initials even without the support of a teaser or a
The industry which had earlier turned a blind eye towards such
marketing techniques, has now started giving utmost importance to
the release of trailers and teasers, which really is a good way
Much like a film's release, the release of its trailer is also finding a place in news. Stars go on to announce their film's trailer through their social media pages and thereby delivering it to a wider section of audiences. It seems like the industry is moving in the right direction as far as marketing of a film is concerned.