Trailers/Teasers
of
Malayalam
films
didn't
have
much
acceptance
earlier.
But,
of
late,
we
have
seen
trailers
of
Malayalam
films
shooting
up
in
the
YouTube
rankings.
Yes,
this
is
definitely
a
positive
sign
that
gives
a
hint
of
Malayalam
cinema
going
places,
which
is
definitely
a
booster
for
the
industry.
Here
we
are
going
to
take
a
look
at
few
of
the
Malayalam
film
trailers
that
made
their
presence
felt
in
YouTube.
Charlie
Charlie
got
a
magnanimous
opening
in
YouTube
and
its
trailer
did
fetch
a
real
magical
view
count.
It
got
nearly
4
Lakh
viewers
in
the
first
24hrs
and
it
easily
found
a
place
in
the
trending
videos
of
YouTube
India.
The
trailer
is
slowly
approaching
2
Million
views.
Action
Hero
Biju
This
was
Nivin
Pauly's
next
film
after
Premam,
and
many
were
waiting
for
its
trailer
to
be
released.
The
trailer
of
the
film
which
fetched
close
to
3
Lakh
views
on
the
first
day
has
nearly
1.5
Million
views
now.
Bangalore
days
This
trailer
of
Bangalore
Days
had
won
the
hearts
of
many.
It
attracted
all
sections
of
audiences
alike
and
it
is
one
of
the
first
malayalam
movie
trailers
to
cross
1.5
Million
views
in
a
short
period
of
time.
Oru
Vadakkan
Selfie
Yet
another
Nivin
Pauly
starrer
is
in
this
list.
'Oru
Vadakkan
selfie'
did
have
a
slow
start
but
the
trailer
did
go
on
to
fetch
more
than
1
Million
views.
Kali
Well!
What's
trending
on
Youtube
now?
No
prizes
for
guessing,
it
is
the
trailer
of
the
much
awaited
'Kali' starring
Dulquer
Salmaan,
that
has
gone
viral.
The
video
has
got
nearly
8
Lakh
views
in
less
than
48hrs
of
time
and
it
seems
like
it
would
break
all
the
existing
records.
Gangster
Well,
this
was
one
of
the
most
awaited
movies
of
Mammootty
and
the
reception
that
its
trailer
got,
proves
that.
This
slick
and
stylish
teaser/trailer
of
the
film
made
a
smashing
release,
and
more
than
2
Lakh
viewers
watched
it
on
the
release
date
itself.
Loham
This
teaser
of
'Loham'
did
sparkle
initially
and
set
high
expectations.
The
teaser
did
feature
Mohanlal
twirling
his
moustache,
something
his
fans
were
eagerly
waiting
for.
They
wholeheartedly
welcomed
the
teaser
and
it
got
nearly
2
Lakh
views
in
less
than
24hrs
of
time.
Jacobinte
Swargarajyam
The
trailer
of
the
film
that
released
on
16th
March
2016
is
slowly
catching
up
in
the
race.
So
far,
it
has
touched
1.6
Lakh
views
and
in
all
likeliness
it
would
cross
2
Lakh
mark.
As
we
all
know,
trailers
are
the
best
form
of
pre-release
marketing
required
for
a
film.
A
trailer
generally
gives
an
idea
about
the
film
and
its
genre
which
would
guarantee
a
good
initial
opening.
Exceptions
are
there,
where
a
film
like
'Premam'
went
on
to
garner
big
initials
even
without
the
support
of
a
teaser
or
a
trailer.
The
industry
which
had
earlier
turned
a
blind
eye
towards
such
marketing
techniques,
has
now
started
giving
utmost
importance
to
the
release
of
trailers
and
teasers,
which
really
is
a
good
way
forward.
Much
like
a
film's
release,
the
release
of
its
trailer
is
also
finding
a
place
in
news.
Stars
go
on
to
announce
their
film's
trailer
through
their
social
media
pages
and
thereby
delivering
it
to
a
wider
section
of
audiences.
It
seems
like
the
industry
is
moving
in
the
right
direction
as
far
as
marketing
of
a
film
is
concerned.