Trailers/Teasers of Malayalam films didn't have much acceptance earlier. But, of late, we have seen trailers of Malayalam films shooting up in the YouTube rankings. Yes, this is definitely a positive sign that gives a hint of Malayalam cinema going places, which is definitely a booster for the industry.
Here we are going to take a look at few of the Malayalam film trailers that made their presence felt in YouTube.
Charlie got a magnanimous opening in YouTube and its trailer did fetch a real magical view count. It got nearly 4 Lakh viewers in the first 24hrs and it easily found a place in the trending videos of YouTube India. The trailer is slowly approaching 2 Million views.
Action Hero Biju
This was Nivin Pauly's next film after Premam, and many were waiting for its trailer to be released. The trailer of the film which fetched close to 3 Lakh views on the first day has nearly 1.5 Million views now.
This trailer of Bangalore Days had won the hearts of many. It attracted all sections of audiences alike and it is one of the first malayalam movie trailers to cross 1.5 Million views in a short period of time.
Oru Vadakkan Selfie
Yet another Nivin Pauly starrer is in this list. 'Oru Vadakkan selfie' did have a slow start but the trailer did go on to fetch more than 1 Million views.
Well! What's trending on Youtube now? No prizes for guessing, it is the trailer of the much awaited 'Kali' starring Dulquer Salmaan, that has gone viral. The video has got nearly 8 Lakh views in less than 48hrs of time and it seems like it would break all the existing records.
Well, this was one of the most awaited movies of Mammootty and the reception that its trailer got, proves that. This slick and stylish teaser/trailer of the film made a smashing release, and more than 2 Lakh viewers watched it on the release date itself.
This teaser of 'Loham' did sparkle initially and set high expectations. The teaser did feature Mohanlal twirling his moustache, something his fans were eagerly waiting for. They wholeheartedly welcomed the teaser and it got nearly 2 Lakh views in less than 24hrs of time.
The trailer of the film that released on 16th March 2016 is slowly catching up in the race. So far, it has touched 1.6 Lakh views and in all likeliness it would cross 2 Lakh mark.
As we all know, trailers are the best form of pre-release marketing required for a film. A trailer generally gives an idea about the film and its genre which would guarantee a good initial opening. Exceptions are there, where a film like 'Premam' went on to garner big initials even without the support of a teaser or a trailer.
The industry which had earlier turned a blind eye towards such marketing techniques, has now started giving utmost importance to the release of trailers and teasers, which really is a good way forward.
Much like a film's release, the release of its trailer is also finding a place in news. Stars go on to announce their film's trailer through their social media pages and thereby delivering it to a wider section of audiences. It seems like the industry is moving in the right direction as far as marketing of a film is concerned.