Prithviraj,
the
super-talented
young
actor
of
Malayalam
cinema,
has
also
established
himself
as
a
leading
film
producer.
The
actor
has
been
producing
movies
since
last
4
year,
under
his
production
banner
August
Cinema.
It's
not
the
business
mind,
but
the
immense
passion
towards
movies,
which
motivated
him
to
start
a
production
company,
along
with
his
best
buddies,
cinematographer-director
Santhosh
Sivan,
Shaji
Nadesan,
and
popular
Tamil
actor
Arya.
In
the
recent
interview
given
to
Times
Of
India,
Prithviraj
made
it
clear
that
he
is
not
producing
films
for
money.
He
remarked
that
he
is
making
enough
money
from
his
acting
profession.
As
a
producer,
Prithvi
wants
to
experiment
with
different
films.
Well,
that
is
quite
evident
from
the
projects
delivered
by
August
Cinema.
We
are
sure
that
no
production
house
in
the
industry
would
have
been
courageous
enough
to
produce
a
film
like
Double
Barrel,
which
could
only
cater
to
a
very
small
audience
group.
August
Cinema
started
its
journey
with
the
path-breaking
movie
Urumi
that
released
in
2011,
which
was
a
critical
and
commercial
success.
Their
upcoming
projects
include
the
Prithviraj-Chemban
Vinod
starrer
Darwinte
Parinamam
and
Anuraga
Karikkinvellam.