Pulimurugan, which released on October 7, 2016, has turned out to be a massive success at the box office. The movie was expected to be a hit, but the response that the film has been receiving over the days has soared to newer heights.
The film has come as an energy booster for the industry. In
fact, this Mohanlal starrer has imparted some important lessons to
the industry. Here, we list the 6 important lessons to learn from
the huge success of Pulimurugan.
Mass Action Entertainers Are Always In Demand
Mass action entertainers haven't been fetching the desired
results, of late. With Pulimurugan, the industry has
witnessed the comeback of such entertainers, which would bring in
huge crowds to the theatres, a phenomenon that the industry
witnessed during the days of films like Narasimham. The
success of the film shows that movies of this genre are always in
Big Budget Movies Could Reap Profit Too
Pulimurugan, was made under a budget of 26 Crores. Many
thought that the film won't be able to reap profits. But, contrary
to the views, the film emerged to be a massive box office success.
The huge success of the film has hence opened the doors for more
and more big budget movies in Malayalam.
Marketing Plays A Crucial Role In The Success Of A Movie
In fact, the marketing of the film did play a huge role in the
success of the film. The team had a proper strategy and plan, which
worked out pretty well.In fact, the success of the film has shown
how such strategies are important for big budget films. The movie
has laid a new path and probably the upcoming big films would
follow the same path.
Packaging Is What That Matters
Pulimurugan, didn't have a very different story to
narrate. But, what made the movie special is the interesting
packaging by Vysakh. The film also had certain tweaks in the
script, which worked out pretty well. The success has underlined
the fact that packaging of a movie is what matters the
Quality Action Scenes Do Make A Difference
Before Pulimurugan, there were only very few Malayalam
films which had given due importance to quality action sequences.
The success of Pulimurugan definitely shows how important
quality stunts are for a film. In fact, the action sequences of the
film received praises, even comparing them to those of Hollywood
Never Underestimate The Star Power Of Mohanlal
Well, before the release of Pulimurugan, a few section
of audiences were in doubt regarding the star power of Mohanlal.
The superstar of Mollywood silenced them all with this movie, which
has now almost all the box office records under its sleeve. And the
moral is 'never underestimate the star power of Mohanlal'.
Pulimurugan, directed by Vysakh, had its script written
by Udaykrishna. The film has completed 20 days of run so far, and
is still going strong in majority of centres in Kerala. The
industry hasn't witnessed such a big hit in the recent
Reportedly, the film has crossed the 50-Crore mark at the world
wide box office. Trade analysts predict that the movie might cross
the 100-Crore mark in 35 days of time.
Going at this rate, the film might surely end up to be the first Malayalam movie to reach the magical figures. If that happens, it surely would be a joyous time for Mollywood, as the industry has been waiting for such a movie since a long time.