Pulimurugan,
which
released
on
October
7,
2016,
has
turned
out
to
be
a
massive
success
at
the
box
office.
The
movie
was
expected
to
be
a
hit,
but
the
response
that
the
film
has
been
receiving
over
the
days
has
soared
to
newer
heights.
The
film
has
come
as
an
energy
booster
for
the
industry.
In
fact,
this
Mohanlal
starrer
has
imparted
some
important
lessons
to
the
industry.
Here,
we
list
the
6
important
lessons
to
learn
from
the
huge
success
of
Pulimurugan.
Mass
Action
Entertainers
Are
Always
In
Demand
Mass
action
entertainers
haven't
been
fetching
the
desired
results,
of
late.
With
Pulimurugan,
the
industry
has
witnessed
the
comeback
of
such
entertainers,
which
would
bring
in
huge
crowds
to
the
theatres,
a
phenomenon
that
the
industry
witnessed
during
the
days
of
films
like
Narasimham.
The
success
of
the
film
shows
that
movies
of
this
genre
are
always
in
demand.
Big
Budget
Movies
Could
Reap
Profit
Too
Pulimurugan,
was
made
under
a
budget
of
26
Crores.
Many
thought
that
the
film
won't
be
able
to
reap
profits.
But,
contrary
to
the
views,
the
film
emerged
to
be
a
massive
box
office
success.
The
huge
success
of
the
film
has
hence
opened
the
doors
for
more
and
more
big
budget
movies
in
Malayalam.
Marketing
Plays
A
Crucial
Role
In
The
Success
Of
A
Movie
In
fact,
the
marketing
of
the
film
did
play
a
huge
role
in
the
success
of
the
film.
The
team
had
a
proper
strategy
and
plan,
which
worked
out
pretty
well.In
fact,
the
success
of
the
film
has
shown
how
such
strategies
are
important
for
big
budget
films.
The
movie
has
laid
a
new
path
and
probably
the
upcoming
big
films
would
follow
the
same
path.
Packaging
Is
What
That
Matters
Pulimurugan,
didn't
have
a
very
different
story
to
narrate.
But,
what
made
the
movie
special
is
the
interesting
packaging
by
Vysakh.
The
film
also
had
certain
tweaks
in
the
script,
which
worked
out
pretty
well.
The
success
has
underlined
the
fact
that
packaging
of
a
movie
is
what
matters
the
most.
Quality
Action
Scenes
Do
Make
A
Difference
Before
Pulimurugan,
there
were
only
very
few
Malayalam
films
which
had
given
due
importance
to
quality
action
sequences.
The
success
of
Pulimurugan
definitely
shows
how
important
quality
stunts
are
for
a
film.
In
fact,
the
action
sequences
of
the
film
received
praises,
even
comparing
them
to
those
of
Hollywood
movies.
Never
Underestimate
The
Star
Power
Of
Mohanlal
Well,
before
the
release
of
Pulimurugan,
a
few
section
of
audiences
were
in
doubt
regarding
the
star
power
of
Mohanlal.
The
superstar
of
Mollywood
silenced
them
all
with
this
movie,
which
has
now
almost
all
the
box
office
records
under
its
sleeve.
And
the
moral
is
'never
underestimate
the
star
power
of
Mohanlal'.
Pulimurugan,
directed
by
Vysakh,
had
its
script
written
by
Udaykrishna.
The
film
has
completed
20
days
of
run
so
far,
and
is
still
going
strong
in
majority
of
centres
in
Kerala.
The
industry
hasn't
witnessed
such
a
big
hit
in
the
recent
times.
Reportedly,
the
film
has
crossed
the
50-Crore
mark
at
the
world
wide
box
office.
Trade
analysts
predict
that
the
movie
might
cross
the
100-Crore
mark
in
35
days
of
time.
Going
at
this
rate,
the
film
might
surely
end
up
to
be
the
first
Malayalam
movie
to
reach
the
magical
figures.
If
that
happens,
it
surely
would
be
a
joyous
time
for
Mollywood,
as
the
industry
has
been
waiting
for
such
a
movie
since
a
long
time.