Well, the buzz around Pulimurugan has gone up a step further. With the film having touched the elite 100-Crore mark, Pulimurugan now has almost all the box office records to its credit.
It's a happy time for the Malayalam film industry. The Malayalam film audiences have heard a lot about the 100-Crore club, something which was a monopoly of the industries like Bollywood, Kollywood and Tollywood. Now, Pulimurugan has introduced this club to Mollywood.
Mohanlal's amazing star power, Vysakh's excellent packaging, the stunts set by Peter Hein etc., have contributed a lot to the success of the movie. But, there are a few other factors, which made it possible for the movie to enter the 100-Crore club.
Here, we are listing the 5 major factors, which allowed the movie to sail smoothly to the 100-Crore club.
Good Promotional Activities
Pulimurugan did hit the right chord, as far as the promotional activities are concerned. The team did opt for massive promotion, even before the release of the film. The post-release promotional activities and marketing strategies, ensured that the hype around the movie is still on. Pulimurugan, emphasized the fact that good marketing strategies are a must for the movies to touch newer heights at the box office.
No other movies in the recent times have had repeated footfalls, like Pulimurugan has had. Apart from the youngsters, even kids and families are preferring to watch the movies multiple number of times from the theatres. Well, for a Malayalam movie to enter the 100-Crore club, repeated footfalls are quite necessary.
Before Pulimurugan, Nivin Pauly's Premam was pitted to enter the 100-Crore club. The film did make a big opening, but pirated copies of the film surfaced, which did affect the amazing run of the film, up to an extent. Makers of Pulimurugan made sure that no pirated copies came out. When there was a threat about pirated copies of the film having surfaced, the team immediately made it a point to create an awareness among the audiences.
Planned Worldwide Release
Much like in India, the film also minted huge collections from the overseas. All credits to planned worldwide release of the movie. The makers of the film have made it sure that a good number of screens are available for the movie, which gave the film a smooth platform to ride in the overseas.
Good Timing Of Release
The film did undergo multiple postponements before its release. Many did pan the decision of the makers to postpone the release but the team Pulimurugan was firm on their decision. They were confident about the product and more importantly the film came in after two big successes of Mohanlal, in the form of Janatha Garage and Oppam.
Even after 31-days of its release, the movie continues to draw huge crowds. Reportedly, the film has grossed 105 Crores worldwide. With no big releases around the corner, the movie is expected to continue its amazing run.
We would like to congratulate the entire team of Pulimurugan for achieving something, which was considered to be impossible for a Malayalam film!