The once flourishing Marathi Film Industry, which boasted of hit films like Katyar Kaljat Ghusli, Killa, Court and Dagadi Chawl among others with its original storyline, screenplay, direction and Box Office Hit, is now gasping for breath.
Once heralded as cinematically wealthy 'Marathi Industry' is now
losing at the Box Office. While business profit made by cinema on
box office, such criteria is been always testing Marathi movies,
recent released films like Urfi, Dhangarwada, Mahanayak Vasant Tu,
Shalee, Lathi, Partu, Bai Go Bai, Shinma and Carry On Deshpande
worked terribly at the Box Office.
The deteriorating conditions can largely be attributed to the lack of Theatre Distribution, Poor Marketing and Promotional Activities involved for the films promotion. As a matter of fact, these films did not even manage to create a buzz or even grab the attention amongst the audiences.
While, there are so many who are a part of film industry and yet they lack education and skills needed for it, be it stage shows, television shows, theatre or films. We believe the marketing team do not have proper knowledge about marketing, satellite rights, digital rights and TV premiere. Is this why Marathi movies lack behind? This is a question that needs some serious thinking!
And so, not surprisingly, Marathi films, even if they are acclaimed, lose out at the Box Office!