Music maestro A.R. Rahman showcased his first ever English rendition "Pray for me brother". It is the first music video to be shot on mobile cinemascope format, to create awareness about poverty in the world.
The song was conceived as an anti-poverty anthem for the millennium goals for the UN. It is part of a joint venture between the A.R. Rahman Foundation and Nokia.
Rahman will sing the anti-poverty song live at Nokia's New Year's Eve celebrations in Mumbai on Dec 31 for the first time.