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Friday, March 24, 2006
New Delhi(UNI): The city experienced a mesmerising musical evening when flautist Pt. Hari Prasad Chaurasia and Santoor maestro Pt Shiv Kumar Sharma performed at the launch of classical ringtones for a mobile service network earlier this week. The performance began with Pandit Chaurasia creating a hypnotic effect with his flute. He started off with "Rag Bhupali" and followed it up with "Rag Jog" and "Rag Shiv Ranjini". Pandit Sharma, on the other hand, built up the atmosphere with "Rag Malikas", bouquets of different ragas. He presented two compositions based on "Rag Khambaj". Talking about Indian classical music abroad, he said now the audience there understands the difference between tuning and actual performance and could sometimes even tell the names of the ragas that were played.
This new feature of classical ringtones from Airtel in association with Music Today includes compositions by Pt Ravi Shankar, Ustad Zakir Hussain, Pt Hari Prasad Chaurasia, Pt Shiv Kumar Sharma, Pandit Jasraj, Ustad Amjad Ali Khan, Pt Bhimsen Joshi, Ustad Bismillah Khan, Ustad Sultan Khan and Kumar Gandharva. Apart from these classical creations this facility includes other genres like sufi, spiritual and fusion, performed by artistes like Abida Parveen, Hans Raj Hans, Barkat Sidhu, Wadali Brothers, Rahul Sharma, Ganesh Kumar, Taufiq Qureshi and U Rajesh.
Mr Gurmeet Singh, Business Director-Music Today, said, "this is yet another attempt... making Indian Classical Music relevant to the present day through the fastest growing medium-ringtones." Mr Hemant Sachdev, Director-Marketing and Communications, Bharti Tele-Ventures, saidm " With Airtel Music Maestros, we are promoting this traditional and institutionalised genre in a big way.''
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